Current Trends on Consumption of Wine-Vine Products from Minis-Maderat Vineyard

Abstract

Objectives of the wine market knowledge derive from the essence of marketing and refer first to all the needs that turn into demand as well as the ability to quantify, revive or stimulate. Both supply and price are assessed as a phenomenon in which competition with its strong or weak parties is involved. As vine-wine products are addressed to a part of the market, satisfying a limited number of needs, of particular importance is the classification and market segmentation, in order to define the place and possible developments. Products include a certain share of the actual market, having a natural tend to expand primarily in the adjacent area, in the potential demand area. With the economic boom, this expansion is normal and achievable in a competitive struggle which not always results in excluding rivals from the market, the tendency of gaining a more favorable position is, however, a goal of every vine-wine producer.