Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam
Keywords:
Marketing mix, Customer Satisfaction, Google Inc., Vietnam, quota sampling.Abstract
Using SPSS and AMOS to conduct descriptive analysis and hypothetical analysis (t-test, one-way ANOVA and Regression), the study evaluates the importance of Marketing mix factors (4Ps) on Customer satisfaction of Google customers, using large-scale survey inHanoi,Vietnamto generate primary data. Some “quotas†were built as quota sampling was used. Further, research implications, limitations and suggestions were mentioned respectively.
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