AN EXPLORATORY INVESTIGATION OF AESTHETIC RESPONSE TO MUSIC AND MUSICAL PREFERENCES, BASED ON YOUTUBE MUSIC VIDEOS

Abstract

In the 21st century, informal education through the online video environment
increasingly influences the training of young people's musical taste. From the age
of 13 to 14, young people have a great plasticity in the development of
aspirations, options, musical tastes and they experience cultural and social
choices, they also form their preferences, passions, beliefs; that is why many of
the media products are intended for them and produce significant influence in
their lives. Between cultural life and the theoretical approaches, the predominant
advertising and commercial logic of the media and the educational logic, there is
a tense relationship, which needs to be investigated in order to propose
favourable ameliorative solutions in order to make musical education more
efficient.
Through a poll, the research aims to make a correlation between the number of
views of YouTube pop music videos and youth preferences, to see if the number of
views influences their musical preferences and to explain why certain musical
pieces are first places in these charts. In this regard, we will look at the musical,
visual and choreographic aspects that are the basis of the prediction for certain
pop music videos on YouTube channel.
Our article will address current issues, regarding whether the consumption of
modern, commercial music is a method of distinction and individualization among
young people in contemporary society.