STEPS TOWARDS CHANGE DESIGNING PERSONALIZED MESSAGES BASED ON THE TRANSTHEORETICAL MODEL

<doi>10.24250/jpe/2/2023/SV/</doi>

Abstract

The Prochaska and DiClemente model, also known as
the
Transtheoretical Model (TTM), provides a
comprehensive framework for understanding and
facilitating behavior change. In this article, we explore
the stages of change in the TTM and examine how they
can be effectively applied to achieve lasting
transformations. By analyzing the principles and
strategies associated with each stage, individuals and
professionals can gain insights into the process of change
and develop tailored interventions that promote real,
sustainable changes in various domains of life. In this
article, we offer examples of how to communicate to
individuals in each stage, depending on the area that
change is expected in (e.g. climate change, addictions,
positive new behaviors) and thus lay the framew