BIBLIOMETRIC INSIGHTS ON EDUCATIONAL ASPECTS OF WELLNESS TOURISM: PROMOTING HEALTH AND CULTURAL AWARENESS

Abstract

The tourism and wellness sectors are combined in the
wellness tourism sector which can satisfy people's dual
requirements for travel and health and promote a healthy way of
life. (Y. Li & Wen, 2024). Wellness tourism provides physical,
quality-of-life, psychological, and environmental health
advantages (Liao et al., 2023). In an era of increasing stress,
wellness has transformed into a lifestyle of self-discovery and the
wellness tourism industry is growing at a pace (K. H. Chen et al.,
2013). This research aims to expand knowledge about wellness
tourism by exploring its structural dimensions and potential as a
multidisciplinary educational tool. By examining its integration
into educational frameworks, the study highlights wellness
tourism as a valuable resource for teaching sustainable
practices, cultural awareness, and holistic health principles.
Thus, this study conducted a bibliometric analysis of wellness
tourism publications by extracting the data from the Scopus
database. 495 documents were considered for final analysis
through biblioshiny and Vosviewer. Performance analysis such
as most productive authors, journals, papers, annual production
patterns, and science mapping such as bibliographic coupling,
world collaboration, co-citation analysis, etc was conducted.
The findings provide insights for researchers, educators, and
industry professionals to advance the field and incorporate
wellness tourism into academic curricula and training
programs.